Comet "Bird Brain"
Challenge:
Promote products available on Comet.co.uk to last minute Christmas shoppers
Solution:
:// CORPORACT worked with Comet to define the objectives of the campaign and develop storyboards for a fast-moving, funny, animated sequence. ://CORPORACT then produced the clip, adding in scripting features to let viewers forward the clip to a friend - thus encouraging it to spread virally - and placing links to lead viewers through to the Comet website.
The clip was distributed by Comet to their extensive opt-in database, as well as seeded by ://CORPORACT on popular viral websites to gain maximum exposure. The end result was a highly compelling piece of marketing collateral that was heavily viewed, and forwarded with good frequency - as verified by inbuilt statistical tracking utilities.
Comet experienced their biggest ever online sales over Christmas with doubled sales figures from the same period in the previous year.